Why Your Online Advertisements Don't Work, And What To Do About It

Why Your Online Advertisements Don't Work, And What To Do About It
Traditional advertisements can't work online because they were not designed with that medium in mind. They thrived when content could only be seen through a one-way message via mass media. The democratization of the Internet broke that process by …
Read more on Forbes

Carrspace forced to protect staff from online abuse after Woolworths Anzac
A director of the trendy advertising firm behind the controversial Woolworths Anzac campaign has hit back at reports the firm was hiding from the public, saying she took a sensible precaution to protect her staff from the torrent of "vulgar and abusive …
Read more on Sydney Morning Herald

Jimmie Johnson, NASA team up in online chat about dynamics of racing
With six Sprint Cup championships already, some might describe Jimmie Johnson's ability and talent as out of this world. Wednesday morning, Johnson appeared on a live online chat with grade and middle school students that was hosted by a group that …
Read more on NBCSports.com

Facing new Cold War online, America needs cybersecurity overhaul
SAN FRANCISCO — The rising number of successful attacks on the computer systems of U.S. companies is strong evidence America's approach to cyber-security is in need of a significant overhaul. Neither the broad defenses developed by federal agencies …
Read more on USA TODAY

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